New York Ad Agency Chooses VideoLink for Satellite Media Tour to Promote Cavit Wine
Agency212 is a full-service advertising agency in New York City that specializes in both traditional advertising and interactive marketing. They wanted to create buzz in the marketplace for their client, Cavit Wine, as part of Bon Appétit Magazine’s Top Food Trends of 2012. The company chose to showcase Cavit Wine at the Bon Appetit Kitchen located in the heart of New York City, in Times Square, a difficult and typically inaccessible venue. Agency212 was specifically looking for a vendor who was experienced in satellite media tours and could provide a cost effective solution.
VideoLink flawlessly executed the event, transmitting the live show to over 170 markets throughout the United States. The ROI of the Cavit Wine marketing campaign was substantial”, said Evan Ziccardi, EVP, Integrated Media Solutions of Agency212. “The earned media value for the event was over 10x of our initial investment.”View Story Back to All Success Stories