It takes more than one video to make video work for your business.
Effective and scalable video strategy takes more than just a few videos produced and distributed on your website and YouTube. It requires a thoughtful approach to your business and a creative look at how video can enhance and grow your business.
What we do
We work with your executive team and marketing department to understand what is at stake in your business, what happens if you don’t take on the challenge of video and how you can best use video to trump your competition and achieve your business objectives. Three things we do differently:
- Target best opportunities for video
Our comprehensive review of your business model, and your market and competitive landscapes helps our experts identify the opportunities where video can make the most immediate and long-term impact.
- Design a scalable, measurable video plan
Every strategy engagement ends with a presentation of your unique video plan. Our experts explain both strategic and tactical recommendations as well as new opportunities. The written plan includes tools and strategies that help you plan, execute and measure your success with video.
- Creating a measurable ROI
The hardest part of video is understanding the impact it has on your business. Using the video strategy, our clients are trained on how to measure results for each video, and how to perform the right ROI calculations.
If revenue is important to your business, work with a video strategist to create a custom video plan that drives results in the least amount of time.
Recent engagement #1
Helping an asset management subsidiary of a global national bank effectively compete for high-net worth customers in a very crowded and competitive market. The firm was limited by a lack of in-house video experience, few marketing resources and had a sense of urgency that demanded a change in their marketing approach. We identified and prioritized opportunities and challenges faced by the firm and delivered a measurable and executable video strategy. VideoLink is providing experienced video experts to help the client capitalize on the immediate opportunities uncovered during the strategy engagement and improve their on-camera presence. The firm’s executive team is actively involved in live TV appearances, thought leadership videos and the marketing team is consistently producing web video to showcase their products, services and expertise.
Recent engagement #2
Working with a global IP litigation and technology law firm on transforming the way they connect and engage with their prospective and existing clients. VideoLink worked closely with their executive team and identified several opportunities that would differentiate them in the market, proactively engage their clients, and help drive conversions.
Recent engagement #3
Helping a boutique asset management firm who has over $100 million of assets under management, seven offices and a global workforce. This firm competes for high-worth individuals and corporations and needed a way to distinguish itself as a thought leader in the fixed income market. Our video experts assessed the market and competitive landscape and recommended that the firm pursue a rich mix of thought leadership, market updates, and analyst bio videos as well as live and on-demand rich-media presentations for both internal and external audiences.